PREDICTIVE MARKETING PLATFORM: LEVERAGING AI TO BOOST TRAFFIC & STORE TURNOVER
We help marketers drive immediate and sustainable traffic and turnover to stores.
Our most recent clients Volkswagen, Eram, BUT, Degrenne, and Grain de Malice were able to generate 2-4 % incremental revenue within 12 months of installation.
Retailers should distance themselves from mass marketing campaigns and move towards individualized marketing which will enable them to understand every customer.
Our 3 key differentiators :
360° view of client with online/offline data reconciliation
We provide a global and consistent 360° view of your customers by reconciling in store transactions and online data coming from onsite navigation, Advalo provides a real omnichannel view of the customer journey.
More than 40 Predictive Models Available
Over 40 predictive models let marketers know on a daily basis, who their best value customers are, customers presenting strong purchase intention but have not converted yet, or customers most likely to churn.
Enables messages on all channels
Advalo personalizes relationships between brands and consumers, on all touchpoints. Sending accurate audiences to best marketing ecosystem tools such as online personalization systems, Google, Facebook, email systems, etc. Advalo allows retailers to communicate in an individualized way, on every channel during the purchase journey.
“We favored the approach of Advalo teams for their expertise and pragmatism in activating our marketing campaigns.” Thierry Lernon E-commerce and Digital Director at BUT “What changed with Advalo? Our ability to contact more customers than ever before. Until now we could ontact customers by email, phone or mail, now we can contact them on all the channels they are on, search nd social networks, and in an individualized and personalized way. ” Valérie Kaufmann, CRM Director at BUT
Read the interview of Thierry Lernon and the Case Study
“By leveraging multiples sources of data (CRM, online, transactional…), Advalo brought us not only a more in depth knowledge of our prospects and our customers but an increase in the number of qualified leads transmitted to our networks and improved sales lead conversion .” Brice Renvoizé & Pierre-Edouard Sabary – SEAT France