Digital marketing actions directly impact traffic at point of sale. Web-to-store benchmarks are now an strategic issue in understanding customer behaviors and purchasing paths. The challenge is to adapt a marketing plan and optimize media budget allocations according to the real impact of launched campaigns on store sales.
THE CHALLENGE
Marketing data stems from multiple internal and external sources :CRM, customer behaviors, online reservations, social networks. Consolidation and unification are rendered complex due to their heterogeneity and volume. Their exploitation requires technological Big Data Expertise and statistical analysis of marketing challenges.
THE SOLUTION
Our Advalo Pulse platform collects customer interaction data from all touch points. The LifeID algorithm unifies data on a unique identifier and restitutes data on a constantly accessible Dashboard.
- Measure sales percentages prepared on website
- Visualize purchasing process
- Impact analysis of marketing levers on in-store purchases
IDENTIFICATION OF BEST MARKETING LEVERS
Measure ROI and the effectiveness of your marketing initiatives, taking into account point of sale purchases. Identify the strategies that generate the most traffic and in-store sales turnover.
CUSTOMER JOURNEY MAPPING
The customer journey is by nature omnichannel. Advalo allows you to identify key steps to better understand the decision process: brand discovery, comparison, decision-making, and after-sales interactions.. For each step, analyze consumer behaviors to build your marketing action plan.
PHYSICAL NETWORK COLLABORATION
Through a shared vision of online store and shared KPIs, establish a coordinated omnichannel action plan. Join your network to your omnichannel actions to increase customer value and foster relationships before, during, and after the store visit.
Advalo – New York
79 Madison Ave
New York NY 10016
contact@advalo.com
Advalo – Paris
26 Avenue de l’Opéra
75001 Paris
contact@advalo.com
Advalo – Rennes