Digital marketing directly impacts traffic at point of sale. Web-to-store indicators now play a strategic role in understanding customer behaviors and purchasing paths. The challenge is to adapt a marketing plan and optimize media budget allocations according to the real impact launched campaigns have on store sales.
THE CHALLENGE
Marketing data stems from multiple sources: CRM, customer behavior, online reservations, social networks. Consolidation and unification become complex due to their heterogeneity and volume. Their exploitation requires Big Data Expertise and statistical analysis of marketing challenges.
THE SOLUTION
The Advalo Pulse platform collects customer data from all touch points. The LifeID algorithm combines data on a unique identifier and redeploys it on a constantly accessible Dashboard.
- Measure sales percentage initiated on the website
- Purchasing process visualization
- Impact analysis of marketing levers on in-store purchases
BEST MARKETING LEVERS IDENTIFICATION
Measure ROI and the effectiveness of your marketing initiatives, taking into account point of sale purchases. Identify the strategies that generate the most traffic and in-store sales turnover.
CUSTOMER JOURNEY MAPPING
The customer journey is of an omnichannel nature. Advalo allows you to identify key steps of the decision process: brand discovery, comparison, decision-making, and after-sales interactions. Analyze consumer behavior at each step and build your marketing action plan.
PHYSICAL NETWORK COLLABORATION
Establish a coordinated omnichannel action plan through a shared vision of online store and shared KPI, Make your network a part of your omnichannel actions to increase customer value and foster relationships before, during, and after the store visit.
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