DEMONSTRATE DIGITAL IMPACT ON IN-STORE SALES
Digital marketing actions directly impact traffic at point of sale. Web-to-store benchmarks are now an strategic issue in understanding customer behaviors and purchasing paths. The challenge is to adapt a marketing plan and optimize media budget allocations according to the real impact of launched campaigns on store sales.
- Measure sales percentages prepared on website
- Visualize purchasing process
- Impact analysis of marketing levers on in-store purchases
IDENTIFICATION OF BEST MARKETING LEVERS
Measure ROI and the effectiveness of your marketing initiatives, taking into account point of sale purchases. Identify the strategies that generate the most traffic and in-store sales turnover.
CUSTOMER JOURNEY MAPPING
The customer journey is by nature omnichannel. Advalo allows you to identify key steps to better understand the decision process: brand discovery, comparison, decision-making, and after-sales interactions.. For each step, analyze consumer behaviors to build your marketing action plan.
PHYSICAL NETWORK COLLABORATION
Through a shared vision of online store and shared KPIs, establish a coordinated omnichannel action plan. Join your network to your omnichannel actions to increase customer value and foster relationships before, during, and after the store visit.
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