INCREASE LEAD CONVERSION

The consumer multiplies sources to inform themselves in an engaging purchase with high value. Often starting research via the web and finishing their purchase at point of sale. Accompanying the client in a reactive and coherent manner throughout their reflection enhances your commercial efficiency.

THE CHALLENGE

Lead purchase funnel optimization requires identifying all customer interactions: site visits, contacts at the call center, quotes.. current analysis solutions are centered on the digital journey but do not take interactions with your sales team into account.  

THE SOLUTION

Purchase funnel optimization implies :

  • Consolidate customer interaction data, on your site as well as management tools and CRM
  • Identify focus points that have the most impact on sales
  • Test and automate  re-engagement scenarios to win back prospects who did not continue their journey  


OPTIMIZE THE PERFORMANCE OF YOUR TUNNEL

At each stage of the customer journey, a significant number of prospects are lost

Advalo Pulse allows you to :

  • identify prospects who have left your conversion tunnel
  • test different re-engagement scenarios to bring them back into buying tunnel
  • automate the best scenarios : reminder emails, personalized voice messages, Facebook campaigns…



IDENTIFY BEST MARKETING CAMPAIGNS   

Your marketing expenses can generate significant traffic on your site. However not all consumers all equal: they will not have the same level of expenditure. By analyzing the entire conversion tunnel, from digital to point of sale, Advalo Pulse allows you to identify the marketing campaigns that bring your best future customers. 



FACILITATE COMMERCIAL APPROACH

Following a prospects path allows you to qualify their needs, identify purchase intent and predict their value. This information can be used by your sales representatives to facilitate conversation, by phone or face to face. 


Want to know more about Advalo’s Platform?

Advalo – New York

79 Madison Ave
NY 10016, New York
contact@advalo.com

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Advalo – Paris

26 Avenue de l’Opéra
75001 Paris
contact@advalo.com

Advalo – Rennes

22 avenue Jules Maniez
35000 Rennes
contact@advalo.com