CDP: THE FIRST STEP IN YOUR DATA STRATEGY
Customer Data Platform solutions (or CDP solutions) are designed to centralize, organize and enhance the value of all data relating to a brand’s customers within a single platform. A Customer Data Platform also makes it possible to transmit to the various on and offline marketing tools, audiences that have been refined thanks to the use of this data.
In addition to playing its role as a Customer Data Platform (CDP) (reconciliation of behavioral and CRM, physical and digital data), the Advalo platform leverages artificial intelligence and more than 50 innovative predictive models to address the consumer at all points of contact with personalized messages that meet their desires and needs.
Why choose Advalo and not just a Customer Data Platform?
- On and offline data consolidation
- More than 50 innovative predictive models
- The platform connects with all marketing tools
- Twofold expertise in Retail and Marketing
- An omnichannel measure of campaign performance
“.Advalo is a CDP that is differentiated by its numerous predictive models and AI algorithms: the platform manages all types of data (1st, 2nd, and 3rd party), as well as profiles identified as anonymous profiles. Moreover, the plurality of predictive models allows to segment in a very precise way the different types of customers, or to identify the customers with the biggest potential of purchase. Advalo is also a solution that allows you to comprehensively activate your marketing campaigns on different channels”
A POWERFUL AND RESILIENT PLATFORM:
EXAMPLE OF DATA PROCESSED FOR ONE OF OUR CLIENTS
Page views per month
Active connections per second
RETAIL: AN URGENT NECESSITY TO SWITCH TO INDIVIDUALIZED MARKETING TO REGAIN SUSTAINABLE GROWTH
The Advalo Platform helps retailers move towards individualized marketing, away from pollutant and intrusive mass marketing, in order to renew a unique relationship with their consumers and develop the value of each customer.
Advalo’s ambition is to enable brands to regain their true role as retailers, by developing individualized and lasting relationships with their customers, while maximizing the ROI of their marketing campaigns.
Using artificial intelligence algorithms and innovative predictive models, the Advalo omnichannel platform leverages physical and digital behavioral and CRM data to deliver the most relevant personalized messages to consumers at all touchpoints.
ADVALO, MUCH MORE THAN A CDP
1- An individualized marketing platform that utilizes artificial intelligence to facilitate data exploitation
- Easy access and use of data for marketing purposes
- Predictive models that detect the most impactful needs and messages
- An intelligent platform that identifies the marketing scenarios to activate for each of these objectives.
2- The platform allows marketers to gain in both relevance and efficiency
- An indispensable platform for marketing today, intelligent and individualized
- A solution that simplifies daily life and boosts the marketer’s productivity
3- It ensures an immediate and lasting impact on the brand's turnover
- Customer loyalty and increased frequency of purchases, which contribute to immediate and sustainable growth.
- Better knowledge and understanding of its core target to better develop its client portfolio
- An intelligent decision-support solution for better resource allocation
A PLATFORM AT THE CORE OF YOUR OMNICHANNEL STRATEGY
With digitalization, consumers’ buying journeys have become much more complex. As a result, brands now have to deal with a much greater volume and heterogeneity of data, which makes it difficult to exploit the data.
Just like a Customer Data Platform (CDP), the Advalo platform acts as the foundation for this marketing data and is positioned at the very core of your data strategy. Advalo enables marketers to build an omnichannel action plan that capitalizes on the full range of consumer data.
A SAAS SOLUTION THAT SOLVES YOUR BUSINESS CHALLENGES
The individualized marketing platform empowers brands to respond to specific business challenges:
- Measure web to store impact
- Improve web and store conversion
- Optimize acquisition costs
- Develop Customer Value
- Identify the most revenue-generating marketing campaigns
A SOLUTION USED BY LEADING BRANDS IN THE MARKETPLACE
all our POCs are proven successful
96% of our customers recommend ADVALO
“What changed with Advalo?
It is the fact that we can contact many more customers than before. Until now we could contact customers by email, phone or mail, now we can contact them on all the channels they are on like search and social networks, in an individualized and personalized way.”
Valérie Kaufmann, CRM Manager of BUT
« Thanks to Advalo’s algorithms, we can really paint the ideal product portrait for each prospect and know when to push it, at the right time. »
Antoine Bourdy, Marketing Manager at BodemerAuto
“1.7 million in incremental sales on customers targeted via Advalo versus non-targeted customers, representing a 2% increase in sales. This enables us to be profitable for the first time in the history of Grain de Malice as of 2018..”
Laurent Bacquaert, CRM Manager at Grain de Malice.
“Thanks to Advalo we have the capacity today to reach more customers, we have multiplied by
5 the contactability of our customers, knowing that 63% of our base customers are not contactable by email.
We can now reach them on all the channels they are on, in a personalized and individualized
Thierry Lernon, E-commerce and Digital Director for BUT
““With the help of an analysis carried out by Advalo of the Bocage database and its evolution
over time, the Bocage teams were able to clearly identify the priority strategies to be adopted to generate maximum additional turnover in the coming seasons.””
François Aspe, e-commerce and customer marketing director for the Eram and Bocage brands
“We met Advalo and they listened to us. We worked together to interconnect the different
systems and today, we have complete knowledge of our customers’ behavior.”
Jean-Christophe Plancke, eCommerce Manager Salaün Holidays
Would you like to learn how to boost the performance of your marketing campaigns using data
Find out how to leverage your data and AI to :
- Build your data-driven strategy
- Increase the value and volume of animated customers
- Activate an omnichannel action plan
DEVELOP CUSTOMER VALUE
Because there's no point in continuing to invest in customers who are going to buy products at the near-zero margin, it's time you identified your real core target, composed of customers who are willing to buy products from you while leaving you a real margin.
With data and the contribution of artificial intelligence, it is now possible to identify pockets of value on which to build a priority action plan allowing you to sustainably increase the value of your customers.
3 levers allow you to increase the value of your customers :
1 : Focus on high-potential customers
2 : Increase the volume of customers to contact
3 : Boost your consumers' responsiveness
IDENTIFY THE MOST REVENUE-GENERATING MARKETING CAMPAIGNS
Customer knowledge is the foundation of any customer centric strategy. The Advalo platform capitalizes on artificial intelligence to improve the knowledge of your customer database, and to know precisely the potential of each of them.
1 : By leveraging Artificial Intelligence, the Advalo platform allows you to fine-tune the segmentation of your customer database.
2 : By correlating all your data via qualification models, Advalo provides you with concrete insights that you can use directly when defining your marketing action plans.
3 : By capitalizing on your data, prioritize the most impactful and revenue-generating marketing levers
OPTIMIZE YOUR ACQUISITION COSTS
Brands and companies are spending ever-increasing amounts on acquisition campaigns, without gaining visibility on the audiences reached during these campaigns.
By identifying the profiles of your best customers, the Advalo platform allows you to recruit consumers with similar profiles through look-alike campaigns.
Artificial Intelligence will identify high-value customer audiences that will be automatically synchronized with networks such as Facebook, Instagram or Google. These networks then target the " lookalikes " of those who make up the initial audience, in order to send them a message with specific content.
The benefits of fine-tuning audience acquisition campaigns:
- reduced acquisition costs
- higher value customer retention
ASSESS YOUR WEB TO STORE IMPACT
An omnichannel vision is a key factor in following and acting on new consumer trends.
Unfortunately, many brands assess the performance of their digital actions solely on the turnover generated by the e-commerce site. Often, the fragmentation of online and offline data prevents an accurate reading of the true performance of digital actions.
By reconciling customer navigation data with CRM data, Advalo enables you to monitor the omnichannel journey of each of your customers and to accurately assess the impact of digital on traffic and overall turnover (web and store).
The benefits of a web to store study:
- measuring ROPO (Research Online, Purchase offline)
- better understanding of the purchasing paths and levers that bring customers to the store
- identification of the most revenue-generating short-term actions
IMPROVE ON AND OFFLINE CONVERSION BY PERSONALIZING YOUR CUSTOMER RELATIONSHIPS
Every day we witness mass communications by certain brands that do not take into account the preferences of their consumers.
Thanks to qualification models, predictive targeting and product recommendations, artificial intelligence draw on all the data to identify the most relevant pretenses to solicit each individual.
The Advalo platform allows you to use different types of pretenses to meet the needs of your consumers as closely as possible: :
- “hot” pretenses related to real-time consumer navigation
- “cold” related to the customer's life cycle and to the history of its relationship with the brand
- “exogenous” pretenses related to the customer’s context and environment