TAILOR MADE FOR BUSINESS
Be present at every moment, for every individual
Don’t miss any more opportunities to sell
Advalo takes care of everything, for you, for an ultra-fast installation :
1 – A set of 35 best practice scenarios from your industry leveraging Artificial Intelligence, CRM, and digital data
2 – Scenarios are customized to the individual through more than 50 predictive marketing models to increase the relevance of your communications
3 – You can measure ROI through an all-encompassing omnichannel view of campaign results
4 – Scenarios are automated to generate the maximum turnover
WHY CHOOSE THE TAILOR SOLUTION?
TO RESPOND TO THE URGENCY OF IMMEDIATE RESULTS
Profitable scenarios from the 1st actions
Without the need for additional resources
A 4X more effective marketing team
No additional resources required
A quality relationship with your customers
respectful of their desires and needs.
HOW DOES IT WORK ?
TAILOR scenarios are based on best practices in your industry. They are automated scenarios that activate the best marketing campaigns based on your CRM and digital data, the ones that will generate the most revenue. The 35 scenarios cover all your marketing objectives to seize all sales opportunities.
Scenarios activated in 3 steps:
Step 1: Data Reconciliation
Through its platform, Advalo reconciles CRM and digital data and creates a unique customer identifier to follow the omnichannel path of each digitized individual.
Step 2: Leverage AI to qualify audiences and individualize messages
AI and predictive marketing models are used to build audiences with high value potential.
Recommendation models are used to customize messages to the individual by offering them the products most likely to interest them.
Step 3: Scenarios are activated on email and SMS
The scenarios are based on message templates (email, SMS) with the most relevant product recommendations. Once the ROI has been calculated, they are automated to generate maximum sales. Advalo takes care of campaign routing.
Measure incremental omnichannel turnover
The value increment is calculated by setting up control groups.
A SOLUTION USED BY THE LEADING BRANDS IN THEIR MARKETS
of ALL our POCs are successful
96% of our clients recommend ADVALO
« Until very recently we could contact customers by email, phone, or mail, now we can contact them through all the channels they are on like search and social networks, in a very individualized and personalized way.”
“1.7 million in incremental sales from customers targeted via Advalo versus non-targeted customers, representing a 2% increase in sales. For the first time in the history of Grain de Malice, this will enable us to be profitable in 2018.”
WHAT MAKES THE SOLUTION UNIQUE?
With TAILOR, benefit from the power of the Advalo platform without having to dip your hands in!
TAILOR is Advalo’s turnkey solution, which allows you to use the full power of Advalo’s Individualized Marketing Platform without having to dip your hands in. Advalo takes care of everything: from message creation to campaign activation and ROI measurement.
Advalo is an individualized marketing solution that utilizes Artificial Intelligence to facilitate data exploitation.
- Easy access and use of data for marketing purposes
- Predictive models that predict the most impactful needs and messages
- An intelligent platform that identifies the marketing scenarios to be activated for each objective
Enabling marketers to become more relevant and effective
- The indispensable platform for today’s intelligent and individualized marketing
- A solution that simplifies daily life and boosts the marketer’s productivity
And to ensure an immediate and lasting impact on the brand’s turnover
- Customer loyalty and an increase in the frequency of their purchases, which contribute to immediate and sustainable growth.
- A better knowledge of it’s core target audience in order to address the most relevant individualized communications
- An intelligent decision support solution for better resource allocation